Gordon
Ramsay, a Michelin star chef, has a burgeoning American television career. He
currently stars on four different programs for the Fox network including: Kitchen Nightmares, Hell’s Kitchen,
Masterchef, and Hotel Hell. Ramsay’s
personality on these shows exhibits itself most often in explosions of
profanity and verbal abuse directed at incompetent restaurant owners,
employees, and chefs. I would not be surprised to one day hear that Ramsay has
impaled a chef with a sauté pan. Ramsay’s ascendency in television began in
2004 with the British version of Kitchen
Nightmares. Yet the Ramsay that first appeared on that program greatly
differs from the more recent savagely brutal incarnation seen on television
today.
After
watching the British version of Kitchen
Nightmares, Ramsay’s love of food and cooking becomes eminently apparent.
He frequently cooks with the chefs of the restaurants, helping out during
dinner services, going with the chefs to local vendors or farmers markets to
discuss the importance of simple and local cooking. Some of the best segments
of the show featured Ramsay providing the chefs with a small collection of ingredients
and demonstrating how they could transform those simple and generally cheap
ingredients into flavorful dishes. Additionally Ramsay devotes a significant
amount of time to discussing with the chefs where their cooking went wrong. In
some cases, the chefs were incompetent, lazy, lacking inspiration, or cooking
above their abilities. He then works with them to improve their skills and
prepare a menu consummate with their skill level. In some cases, Ramsay
simplifies the menu to where many of the dishes were prepared beforehand,
leaving the chefs to plate and serve the dishes. He takes the time to instruct
waiters and owners on the finer arts of service, including how to take orders,
how to turn tables over so that customers do not have to wait, and how to
stagger service as to not overwhelm the kitchen with orders. Ramsay
investigated the reputation of the restaurants within their communities to
uncover why diners avoided these establishments. This insider’s perspective
into restaurant management gave the show a unique hook. It offered insight into
how and why restaurants succeed or fail. Ultimately the British version of the
show was about the food.
The
American version abandons this focus on the food and emphasizes the
manufactured drama that epitomizes so much of the American reality TV
landscape. Delusional owners, startling incompetent chefs, and familial
dysfunction rule the day—the show sensationalizes the worst parts of a show
about failing restaurants could offer. Episodes
open with Ramsay cursing and swearing about the disgustingly low quality of the
food. The food at these establishments is often frozen or poorly prepared. He
then investigates the kitchen and “shockingly” discovers the restaurants’
unhygienic conditions. Ramsay confronts the owners with these problems. The
owners, who themselves have a tenuous connection to reality, deny the problems
exist or shift the blame to others. After fits of screaming and cursing, Ramsay
compels the owners to admit the failures of the restaurant. The owners’
problems are often familial or psychological in nature and the show excessively
hypes them in “Coming Up On” segments. With the restaurants’ problems seemingly
resolved, the transformation of the restaurant begins. It relaunches with a new
menu and rides off into a hopefully happy sunset. The emphasis on food and the
restaurant industry that Ramsay articulated in the British version of Kitchen Nightmares disappear under a
veneer of vulgarity and falsely produced emotional catharsis.
The British Kitchen Nightmares offered a provocative insider’s investigation
into the ups and downs of the restaurant industry, while the American version exemplifies
mediocre reality show fare.
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